Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

InterCharm Milan capitalizes on hairdressing

Over 28,000 persons in total have visited the second edition of InterCharm Milan, from 24th to 26th September 2011. That is to say an increase of +40% compared to the previous year, announced the organisers.

The aim of this second edition was to focus on International. And we are happy that this aim has been achieved: foreign visitors have doubled and we were able to attract the attention of markets of major interest like Poland, the Russian Federation, the Ukraine, Latvia, Greece, Switzerland and far-off Australia,” said says Solly Cohen, Reed Exhibitions Advisor for Italy.

The organizers chose to focus on the hairdressing sector, positioning the show in direct competition with Cosmoprof Bologna.

This edition of InterCharm Milan thus hosted the Individual World Hairstyling Championships organized by OMC, Organisation Mondiale Coiffure, the international organization representing hairstyling federations from over 60 member countries. For the first time in Milan over 500 contestants from 35 countries competed against each other to win the title of OMC World Supreme Champion, with many prizes for the countries represented in the various different categories. It was an all-Italian winning podium with Angelo Fiorentino in the men’s category and Antonietta Cola for the women’s competitions.

Another important evenet was the charity show by Alternative Hair, Visionary Award Italy 2011 + Great Masters, which welcomed great International hairstyling masters Richard Ashforth, Gerry Santoro and Tony Rizzo. The event, which for years took place in London, at InterCharm Milano this year saw awards go to young hairstylists Marco Lamberti, Rino Riccio e Federico Faragalli. The show was just the peak moment during the Milano Hair Show in a long series of hairstyling demonstrations given by brands such as Paul Mitchell, Alfaparf Milano, Kemon, BES Beauty&Science, TagliatixilSuccesso for Screen.

The Nail sector was also highlighted with the Italian Nailart and Nail Design Championships in a panoply of trials to test creative skills, technique and speed.

Furthermore, the organisers announce over 1,000 participants in the Beauty Congress meetings, focusing on salon beauty issues. The event also hosted makeup demonstrations and shows.

A tradeshow that eventually appears as really attractive for professional hairdressers, estheticians and those specialising in nail care. “The strong point of this exhibition, stated Maurizio Morra, InterCharm Milano Exhibition Development Manager, was the quality and variety of the exhibition. We were able to create an excellent product and event format capable of offering a comprehensive view of the beauty world.

© 2011 - Premium Beauty News -
latest news

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies