Understanding a growing market
The beauty market is undergoing a significant transformation, driven by increasingly educated and demanding consumers. Today, consumers are no longer satisfied with cosmetic products for immediate results; they seek solutions that integrate into their lifestyle and contribute to their long-term physical and emotional well-being. They view their body as a unique ecosystem and actively seek products that respect this complexity. The growing influence of social media, the need for transparency, and the emergence of new concepts have created an environment where trust and scientific proof are paramount.
This demand is reflected in the figures for the nutricosmetics market. The expected value of the global market is projected to reach 15 billion euros by 2030. Asia-Pacific holds the largest market share (42%), but Europe is a major player with 30% and an expected growth rate of +8.54% between 2020 and 2025.
Inside-Out: the strategic alliance of two worlds
The essence of Inside-Out beauty lies in the alliance between topical cosmetics and nutricosmetics. This association is not a simple addition of products, but the creation of a complementary action. Cosmetics, applied to the surface, offer direct results. Dietary supplements, on the other hand, act deeply, more progressively and sustainably, to nourish the skin from within. For brands, mastering this alliance is key to establishing themselves as a leading player.
Concrete solutions for your products
To meet this growing demand, brands must adopt a strategic approach in their product development. It is not enough to combine a topical product and a supplement; the association must be well-thought-out and relevant. This requires expertise in formulation and a deep understanding of ingredients.
Ingredients with proven efficacy and natural origin: the choice of ingredients is paramount for any relevant Inside-Out offering. Consumers seek products whose efficacy is validated by science. It is therefore essential to prioritize natural-origin active ingredients, proven and responsibly designed to guarantee transparency, ethics, and safety. To meet these requirements, it is crucial to rely on reliable partners. Seppic offers a complete range of active ingredients, specifically chosen for their targeted benefits, providing brands with the necessary solutions to innovate with proven efficacy.
Formulation strategies: true innovation lies in how these ingredients are combined. Strategies can be considered based on:
- A unique ingredient with dual action: such as phytoceramides, wheat-derived lipids that support skin hydration both topically and orally.
- The alliance of two distinct ingredients for a common need: for example, a cosmetic active to protect the skin barrier and a nutritional ingredient to strengthen defenses from within.
- The thematic approach: using ingredients sharing a common theme, such as adaptogenic mushrooms, to create a complete Inside-Out routine.
Galenic innovations: The Inside-Out offering can also be distinguished by innovative galenics and practical formats, providing a playful gesture.
These strategies, far from being mere trends, are methods for creating powerful complementarities and generating significant added value for the consumer. They allow going beyond the traditional approach by bringing complementary benefits and strengthening the attractiveness of products on the market.
Expertise at the service of innovation
Inside-Out beauty represents a real opportunity for the beauty industry to reinvent itself. By integrating the action of topical products with a holistic approach, it encourages a more complete and complementary vision of care. Brands that can identify these new expectations and develop relevant and inspiring ingredient strategies will not just follow the trend, but will gain a head start by consolidating customer trust and defining the beauty of tomorrow.
Seppic, thanks to its expertise in cosmetic and nutritional ingredients, offers a complete and science-backed portfolio.
