Innovation & new products
Promens’ Slidissime: The airless jar combining protection and sensuality
With Slidissime, which was officially launched at the Luxe Pack tradeshow last week, Promens offers a solution allowing to combine the...
Aptar launches Serumony and breaks the rules of beauty serums
Presented last week on the occasion of the Luxe Pack tradeshow, Serumony might be a breakthrough in the serum application routine. This...
How innovation drives makeup
The series of roundtables held during the last edition of MakeUp in New York, the event dedicated to suppliers of the make-up industry,...
Unilever turns to crowdsourcing for shower of the future
In its quest to decrease the environmental impact of its products, Unilever is soliciting the online community to develop a more...
Avon reinvents mascara application
Avon is launching Mega Effects Mascara, with an innovative applicator, a multi-dimensional brush, replacing the usual wand. Feedback...
Korea, a champion in make-up innovation
“Korea might look like a small secluded peninsula (98,480km² and 50 million inhabitants for South Korea), but it’s actually the place in...
DuPont and Strand Cosmetics Europe looking for the best brush-formula couples kit
What is the best brush and formula combination for a completion product? That is precisely the question addressed by DuPont Filaments,...
New brushes and applicators by Cosmogen
Cosmogen launches new application solutions around a strong concept: pleasure skincare treatments. The company also launches a new set...
Mascaras: 20 years of innovation
Which product has been for the past years a top seller, leading the European and North American markets and who constantly reinvents...
Shiseido’s new washable base eliminates the need for makeup remover
The Japanese cosmetics giant has developed a new generation of makeup base that allows makeup to be washed off using only warm water thus...
