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Innovation is more than an idea or project, it’s mindset

Today, “innovation, is a mindset that should help look to the future, and therefore, imbued with a form of ethics, a long-lasting ethics”, explains Christophe Pradère, CEO & Founder BETC Design.


Innovation is driven by brands, working hand in hand, with their suppliers to bring new solutions, products or services that did not exist before. Christophe goes on to explain that “beauty brands should reflect on their offerings and rituals by focusing on this idea of inclusiveness. Beyond genders, other models of body representations are still available and it’s interesting to think that in the end we could have a no longer segmented man-woman vision and be more open-minded which this could lead to incredibly exciting market opportunities.

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A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

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The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

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