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Innovation is more than an idea or project, it’s mindset

Today, “innovation, is a mindset that should help look to the future, and therefore, imbued with a form of ethics, a long-lasting ethics”, explains Christophe Pradère, CEO & Founder BETC Design.


Innovation is driven by brands, working hand in hand, with their suppliers to bring new solutions, products or services that did not exist before. Christophe goes on to explain that “beauty brands should reflect on their offerings and rituals by focusing on this idea of inclusiveness. Beyond genders, other models of body representations are still available and it’s interesting to think that in the end we could have a no longer segmented man-woman vision and be more open-minded which this could lead to incredibly exciting market opportunities.

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