BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd, the organisers of the two leading beauty events in China - China Beauty Expo, in Shanghai, and Cosmoprof Asia, in Hong Kong - have joined forces to create South China Beauty Expo, a new professional event which will take place from July 30 to August 1, 2020 at the Shenzhen Convention & Exhibition Center.

According to the organisers, the expo will bring together more than 800 exhibitors covering cosmetics, professional beauty, and the supply chain. More than 20,000 professional visitors are expected.

BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd, have...

BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd, have joined forces to launch a new trade show in Shenzhen

Through industry summit forums, business-matching, international trend announcements, new retail experience and many other new special programs, the expo seeks to deliver a diversified platform for business cooperation and exchange,” announced the organisers in a joint release.

Shenzhen is a key industrial and R&D hub at the core of the Guangdong-Hong Kong-Macao Greater Bay Area, one of China’s most energized economic regions that is strategically important to the overall development of the country. With growing urbanisation, the GDP of Greater Bay Area is forecast to reach US$4 trillion by 2030, equivalent to the fifth largest economy in the world in GDP terms. As the core city of the Greater Bay Area, Shenzhen is of great significance to the economic development of the Pan-Pearl River Delta region and even the hinterland. According to data released by the Shenzhen Statistics Bureau, industrial production in Shenzhen in 2018 was RMB 24,222 billion, making it the number one city in the Greater Bay Area in terms of urban economic aggregates.

Further details regarding the exhibition are available at www.southchinabeautyexpo.com