The organizers of the Luxe Pack and MakeUp in trade shows have announced the dates of the inaugural edition of Clean Beauty in Los Angeles, a BtoB event dedicated to the clean beauty industry.

The concept was premiered in London last year and is now traveling to California for an inaugural edition on October 24th and 25th 2023 at Magic Box in Los Angeles.

The event will bring together contract manufacturers and formulators, turnkey solutions providers, suppliers of accessories, packaging solutions and ingredients for clean beauty brands in the skincare, makeup, haircare and bodycare categories. Experts speakers will also join the show for a series of conferences and talks that will aim to decipher what is the future of clean beauty in the U.S. and globally.

"The development of this concept entirely dedicated to Clean Beauty was an obvious extension of our know-how," said Aurélie de Boisvilliers, Marketing and Communication Director at Infopro Digital in a statement.

According to Infopro Digital, the United States – where the concept was born about ten years ago – is the key market for clean beauty. Propelled in the 2010s by retailers Credo and Follain, Clean Beauty has become an issue for other retailers: creation of "Clean at Sephora" in 2018, "Target Clean" in 2019, "Conscious Beauty" at Ulta in 2020, or the "Built for Better" program at Walmart in 2021. The key players, meanwhile, have entered the game with the acquisition of clean brands (Farmacy Beauty by Procter & Gamble, Drunk Elephant by Shiseido, Youth to the people by L’Oréal, Tata Harper by Amorepacific). And there are also dozens of independent brands that are boosting a booming market in which the American Gen Z [1] (more than 68 million people in 2022) plays a key role.

Our unique professional event aims to inspire and connect beauty brands with suppliers and beauty experts to answer the issues and needs of a market that is still in the making,” added de Boisvilliers. “Over two days, Clean Beauty in Los Angeles will bring together a wide range of experts to help skincare, makeup, haircare and body care brands understand what it means to be clean, and to find the right suppliers for their market,” she concluded.