In 2019, the Inessens group purchased four printing companies specialized in labels and cases for cosmetics and perfumes. Since then, it has decided to leverage its pool of know-how to try and meet the beauty market’s expectations.
“It helped us acquire different techniques and develop a comprehensive offering of standard labels, cases, sets, fragrance strips, and perfume cards for a global secondary pack service”, explains the group’s Marketing Director, Christelle Dubois.
Praised for its capacity to innovate, Inessens aims to broaden its catalogue with new premium solutions compliant with an eco-design approach. “We want to offer our customers techniques that will help them stand out with their package design”, she adds.
The innovation is conveyed by new ranges of materials, like velvet, wood, cork, moiré or natural canvas, suede, silk… and a blend of techniques like label layering for more volume and creativity.
Meeting with the supplier of the Wet & See ink helped Inessens offer innovative and creative fragrance strip solutions. The ink becomes transparent in contact with water or with the sprayed perfume to reveal the printed decoration underneath. This process is reversible in just a few minutes.
Inks based on natural pigments
In addition, the company developed a collection of sixteen inks based on natural pigments from minerals and plants. The pastel shades of the collection are meant to be completed with new colours, whose light resistance is being tested.
“We have been working on more responsible labelling solutions for over three years, and there is actually a craze for our inks based on natural pigments. They meet a high demand for eco-designed packs,” says Christelle Dubois. Since the range has been launched, more than two million labels have been printed with these inks.
And for an even stronger offering, the company also supports its customers with a short guide on the ten eco-design steps.
“Eco-design does not merely consist in choosing a biosourced material or a more natural ink. It is a holistic, comprehensive concept which, for example, is also aimed to reduce a label size by one millimetre to optimize the roll width for less paper or hot stamping waste,” explains the Director.
Making a statement with a made-in-France positioning
The company is led by eight worker-shareholders. It counts 280 employees over the nine printing plants and achieved a 57-million turnover in 2021, 20% of which was in the cosmetics and perfumes industry. It aims to reach 100 million by 2025.
“Inessens intends to broaden its skills and focus its efforts on its multiple, cross-industry know-how. So, there will be new purchases, but always with the customer service in mind, as we are willing to be present in French regions where we have not settled yet, to be closer to our customers,” concludes Christelle Dubois.