Industry buzz
L’Oréal aims to boost Facebook sales thanks to augmented reality makeup try-ons
L’Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining...
Avon appoints ex-Natura as new General Manager to accelerate Brazil’s growth
Avon Products has appointed José Vicente Marino as Executive Vice President and General Manager, Brazil, effective 17 September 2018. Mr....
Cosmoprof North America broke new records in 2018
The 16th edition of Cosmoprof North America, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 29th-31st, has...
A first hair care line from & Other Stories
& Other Stories unveiled its debut hair care collection, designed and developed by its Los Angeles Atelier. A total of 19 products...
Arcade Beauty acquires Suite K fragrance production assets
Fragrance and cosmetic sampling company Arcade Beauty has announced the acquisition of substantially all the operating assets and...
Cosmoprof launches a new show dedicated to packaging in Las Vegas
Cosmopack North America 2019 will open its doors from 28 to 30 July 2019 in Las Vegas (NV) in parallel to the 17th edition of Cosmoprof...
Shiseido to re-launch make-up range
Global Japanese skincare brand Shiseido is on track to boost its piece of the makeup pie, with plans to introduce new beauty products in...
Huda Beauty is working on its debut fragrance
Cult makeup brand Huda Beauty is setting its sights on the fragrance industry. The cosmetics label, which was founded by the...
Milk Makeup injects more shades into its ’Blur Foundation’ series
Milk Makeup is stepping up its foundation game with a slew of new shades. The vegan beauty brand has announced via its Instagram Stories...
H&M boosts fragrance offering with 25 new scents
H&M is launching a brand new "wardrobe of fragrances" for fall. The Swedish fashion and beauty retailer has teamed up with perfumers...































