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Huda Beauty is working on its debut fragrance

Huda Beauty is working on its debut fragrance

Cult makeup brand Huda Beauty is setting its sights on the fragrance industry. The cosmetics label, which was founded by the...

Milk Makeup injects more shades into its 'Blur Foundation' series

Milk Makeup injects more shades into its ’Blur Foundation’ series

Milk Makeup is stepping up its foundation game with a slew of new shades. The vegan beauty brand has announced via its Instagram Stories...

H&M boosts fragrance offering with 25 new scents

H&M boosts fragrance offering with 25 new scents

H&M is launching a brand new "wardrobe of fragrances" for fall. The Swedish fashion and beauty retailer has teamed up with perfumers...

Beiersdorf taps into skin microbiome research with investment into S-Biomedic

Beiersdorf taps into skin microbiome research with investment into S-Biomedic

Germany-based personal care manufacturer Beiersdorf, which owns brands such as Nivea, Eucerin, La Prairie or Labello, has taken an equity...

Beautyblender bounces into the makeup sector with new foundation line

Beautyblender bounces into the makeup sector with new foundation line

Beautyblender is making its first foray into the makeup industry. The brand, which is famous for its cult-status sponge makeup...

Are selfies linked to plastic surgery boom?

Are selfies linked to plastic surgery boom?

Selfies are an inescapable part of modern life, but could they also be responsible for driving up cosmetic surgery procedures?...

Procter & Gamble adds indie brand First Aid Beauty to portfolio

Procter & Gamble adds indie brand First Aid Beauty to portfolio

Cult skincare brand First Aid Beauty has been snapped up by Procter & Gamble. According to press reports, P&G, which counts Olay,...

Pat McGrath continues her quest for beauty industry domination with new investors

Pat McGrath continues her quest for beauty industry domination with new investors

Pat McGrath’s beauty brand is set to increase its stronghold on the cosmetics industry. The celebrity makeup artist has secured a $60...

Odore automatically dispenses fragrance samples and collects data

Odore automatically dispenses fragrance samples and collects data

Created by Armaan Mehta and Karan Gupta, two university friends sharing the same passion for fragrances, Odore is an intelligent...

Kim, Kylie and the female entrepreneurs shaking up the beauty business

Kim, Kylie and the female entrepreneurs shaking up the beauty business

There has never been a better time to be a female beauty entrepreneur — at least, that is, if you believe the data from the new list of...

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latest news

Five ways to get creative with AI to cultivate and deepen customer connections

Five ways to get creative with AI to cultivate and deepen customer connections

Somewhere inside their own internal systems and in other digital domains resides the data that enables beauty brands to unlock deep,...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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