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Industry buzz

LAST's long-lasting natural and oil-free makeup line launches lips range

LAST’s long-lasting natural and oil-free makeup line launches lips range

After having launched a range of eye make-up, the Global Bioenergies’ brand now offers 14 shades of liquid lipsticks. Similarly to...

French Biscotos chooses Coverpla bottles for its disruptive fragrances

French Biscotos chooses Coverpla bottles for its disruptive fragrances

French Biscotos has chosen to disrupt traditional perfumery codes with a unique collection six fragrances with unforgettable names....

The Ordinary strengthens European reach with three launches at Sephora

The Ordinary strengthens European reach with three launches at Sephora

The Ordinary strengthens European reach with three launches at Sephora Three products from The Ordinary have launched in-store at Sephora...

Chromavis appoints Andrea Brambilla as Product Development & Innovation Director

Chromavis appoints Andrea Brambilla as Product Development & Innovation Director

Italy’s colour cosmetics maker Chromavis continues strengthening their global marketing teams. With the aim of further boosting their...

WWP Beauty launches turnkey waterless collection with plant-based packaging

WWP Beauty launches turnkey waterless collection with plant-based packaging

The New Jersey-headquartered full-service supplier of beauty and personal care products has launched a new suite of turnkey products with...

L'Occitane expands omnichannel strategy with new social selling platform

L’Occitane expands omnichannel strategy with new social selling platform

The French beauty brand taps into social selling with the launch of MyL’Occitane in the United States, a new platform to recruit...

Drunk Elephant to launch in Ulta Beauty stores and online

Drunk Elephant to launch in Ulta Beauty stores and online

The skincare brand, which pioneered the clean beauty movement in the USA and was acquired by Japanese cosmetics giant Shiseido last year,...

PRAD adorns the bottle of Oriana, Parfums de Marly latest women's fragrance

PRAD adorns the bottle of Oriana, Parfums de Marly latest women’s fragrance

To beautify the bottles of Oriana, their latest women’s fragrance, Parfums de Marly has entrusted PRAD, a French company, renowned for...

Oriflame chooses Albéa's Greenleaf 2 HDPE tubes for the Optifresh range

Oriflame chooses Albéa’s Greenleaf 2 HDPE tubes for the Optifresh range

For the global relaunch of their Optifresh toothpaste range, Oriflame has chosen the high-density polyethylene (HDPE) toothpaste tubes...

ADF&PCD and PLD Paris will open their doors on January 19 and 20, 2022

ADF&PCD and PLD Paris will open their doors on January 19 and 20, 2022

Registration is now open for the tradeshow dedicated cosmetic products, perfumes and beauty products packaging, premium drinks packaging,...

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latest news

Five ways to get creative with AI to cultivate and deepen customer connections

Five ways to get creative with AI to cultivate and deepen customer connections

Somewhere inside their own internal systems and in other digital domains resides the data that enables beauty brands to unlock deep,...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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