Industry buzz
Mktg Industry introduces Illusionist Hydra 24h Foundation
Mktg Industry’s Illusionist Hydra 24h Foundation was designed to meet the expectations of today’s beauty consumers. The new foundation...
For its primary packaging, Malva 1979 turns to Coverpla
The Italian brand, spearheaded by Malva Moncalvo, is rolling out a collection of nine fragrances unveiled last September. With names...
JD.com rolls out Joybuy in Europe, stepping up challenge to Amazon
After a five-month test phase, Asian e-commerce giant JD.com officially launched its online shopping platform Joybuy in Europe on Monday,...
Gotha Cosmetics launches Neuroaura, a neuroscience-enhanced makeup concept
The Italian makeup contract manufacturer has unveiled a new beauty concept inspired by neurosciences. Dubbed Neuroaura, the collection...
TechnicoFlor upgrades its environmental assessment tool for perfume creation
The French fragrance composition house is launching FlorIndex 2.0, a consolidated and enhanced version of its eco-score for perfume...
Phlur expands into Europe and Mexico through Sephora partnership
The Los Angeles fragrance brand founded by fashion designer and influencer Chriselle Lim will gradually launch in Sephora stores across...
Southern Italy’s summer celebrations inspire MPlus Cosmetics’ latest collection
At MakeUp in Los Angeles from March 4 to 5, 2026, the Italian contract color cosmetics manufacturer unveiled a new collection inspired by...
Who are the winners of the 2026 MakeUp in Los Angeles IT Awards?
The winners of MakeUp in LosAngeles’ Innovation and Trends (IT) Awards were revealed during a special ceremony held on the opening day of...
Aussie sunless tanning brand Luna Bronze makes U.S. retail debut at Ulta Beauty
The Australian sunless tanning brand known for its natural looking finish has inked its first major U.S. retail partnership with Ulta...
Luxe Pack and MakeUp in Los Angeles see 11% rise in visitor numbers
The 2026 editions of MakeUp in LosAngeles and Luxe Pack Los Angeles, which were held under the same roof at the Los Angeles Convention...
