With a revenue reaching US$82,492m in 2018 [1] and sales forecasted to grow by 2.2% (CAGR) annually on 2018-2021, North America remains the world’s largest personal care market. The skincare segment is leading the charge and is expected to hold 13-14% market share (US$20,116m) in 2018. The upcoming edition of in-cosmetics North America will therefore focus on the main innovations and trends that are impacting this key market, in particular the impact and need of indie brands that are taking the US by storm.

Indie brand sessions

The buzz surrounding indie brands in the cosmetics space in the US is further compounded by e-commerce giant Amazon recently announcing the advent of an Indie Beauty Shop within its Marketplace. With this in mind, in-cosmetics North America is dedicating a full session of its conference program to the biggest challenges facing this emerging group, such as distribution difficulties, entering consumer consciousness and keeping up with fast-moving trends. The program also features speed networking sessions, with suppliers given the opportunity to meet with brand owners and representatives.

New markets and new comers

Beyond North America, there are several key regions that contribute break-through innovations and own considerable market share. The show reflects this trend with a key focus on exhibitors from across the world’s biggest cosmetics markets including Asia - one of the world’s top 10 markets worth an estimated US$13 billion [2] - and Brazil, which accounts for 9.4% of the global industry [3].

There will also be significant European representation from countries including Belgium, Germany, France and the Netherlands.

The 2018 edition of in-cosmetics North America will see a host of new companies to the show, accounting for 30% of exhibitors. Among them will be Jean Niel SAS, French expert in olfactory trends; Chinese global supplier of pearlescent pigments, matte pigments, fillers and other special effect pigments, Kolortek Co.,Ltd.; Italian company Naturalis, which specializes in combining nature and science; US company Geltor Inc., which combines synthetic biology, materials science and computational tools to create textures inspired by nature; SEPPIC (USA office); and Equipforskin Co Ltd from South Korea.

Educational program

A traditional feature of all in-cosmetics show is the extensive educational program that includes Marketing Trends and Regulations Seminars, Technical Seminars, Formulation Lab and live demonstrations

This year’s Marketing Trends program will cover a range of topics from dermocosmetics (the junction of skincare and health and wellness, delivered by Kayla Villena, Senior Analyst at Euromonitor International) to the sustainable development goals of cosmetics, presented by Dr. Barbara Olioso, Founder of The Green Chemist Consultancy, and tricks on how to utilise skin microbiome research in cosmetic product development, explained by Nava Dayan Ph. D, Owner of Dr. Nava Dayan LLC. Florence Bernardin, Founder of Information and Inspiration and expert on the Asian cosmetics industry, will discuss the drivers of the J-Beauty phenomenon. A second session with Bernardin will look at hybrid cosmetics from Asia, exploring new textures, ingredients and formats.

Meanwhile, in the Technical Seminars Theatre, visitors will glean information on how to get the most out of ingredients and meet specific consumer demands. With blue light and its damaging effects on skin becoming a more prevalent issue, visitors will be able to attend Eva Galik, Senior Business Development Manager at bitop AG’s session on blue light, pollution and UV, where she will impart the way a natural molecule can fight urban skin stress. As manufacturers strive to respond to consumers’ desire for a flawless complexion, Roland Hubaux, R&D Lead Scientist at StratiCELL, will share his thoughts on the role of reconstructed skin models in studying inflammation and barrier resilience.

In addition, visitors will also benefit from in-cosmetics’ interactive initiatives that contribute to the popularity of in-cosmetics trade shows, such as the Sensory Bar and Make-Up Bar, Formulation Challenge, Formulation Lab and Innovation Zone.

“The 2018 instalment will be bigger than ever, with more emphasis on interactive elements to provide more real business benefits than ever before,” concludes Daniel Zanetti, Exhibition Director of in-cosmetics North America.

For more information and to register: www.northamerica.in-cosmetics.com