The luxury fragrance house, which offers attar perfume oils and eaux de parfum celebrating the India’s abundant flora and olfactory riches, has made its debuts at Harrods in-store and online in June.
LilaNur Parfums introductory collection of seven eaux de parfum include: Malli Insolite, Rajni Nocturne, Gul Rouge, Vettiver Mousson, Agar Épicé, Davana Cèdre, and Incarnation.
LilaNur is also launching a trio of Attar Absolus - scented oils, made from single-origin floral absolutes steeped in sustainably sourced sandalwood oil for over 100 days: Jasmin Attar Absolu, Rose Attar Absolu, and Tubéreuse Attar Absolu. These perfume infusions are the result of a collaboration between LilaNur Parfums and Firmenich’s Naturals Innovation Group in Grasse.
The brand was founded by Anita Lal, Founder and Creative Director of Good Earth India, and fragrance and brand expert Paul Austin, previously Senior Vice President for the Fine Fragrance division at Givaudan. To help bring the fragrances to life, the two founders began their work in the flower fields near Madurai in Southern India, forging a deep relationship with Jasmine CE - India’s largest source of floral absolutes to the international fine fragrance industry - and its community of 5000 farmers and flower pickers.
Each of LilaNur’s seven eaux de parfum and three Attar Absolus have been composed around India’s array of iconic flowers, spices, herbs and woods. The three attar perfume oils use Indian-grown rose Centifolia - cultivated and processed exclusively for LilaNur Parfums.
For the launch collection, four French perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Many of these ingredients were borne from the joint venture between Firmenich and Jasmine CE aimed at developing unique and innovative extractions of Indian flora.
"Each fragrance is an evocation of India. From the jasmine and tuberose fields of Madurai, the spice gardens of Kerala or the forests of Assam, each scent is a vivid olfactory portrait of our diverse and rich land," says Anita Lal, co-creator of LilaNur Parfums.
"India has long been a perfumer’s Garden of Eden, and with LilaNur our goal was to have India’s iconic ingredients play the starring role in each fragrance. We wanted to let them shine," adds Paul Austin.
Prices range from £225 (for a 100ml Eau de Parfum) to £340 (for a 30ml Attar Absolu).