Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

In uncertain times, Brits Embrace “mindful beauty”

For their skin, body and… soul, British consumers return to natural, heritage ingredients and products. In a context of strong political and economic uncertainties, sale of prestige lavender-based beauty products, for instance, increased five-fold in the first months of 2019. Generally speaking, sales of products based on aromatherapeutic ingredients are skyrocketing in the country.

Sales of prestige lavender-based beauty products in the UK reported an increase of 552% in value sales in the period January 2019 to end of April 2019 according to The NPD Group. Products based on aromatherapeutic ingredients have reported a similar increase in sales in the skincare sector in the period January 2019 to end of April 2019 when compared to the same period in 2018. Sales of rose-based beauty products increased 6% and lemongrass infused products increased in by 5%. Frankincense was a stellar performer in this category, where products formulated with this traditional constituent, said to relieve stress and anxiety, increased sales by over 200%.

Mindful Beauty rituals are getting increasingly popular on social media and amongst wellness bloggers.

Mindful Beauty rituals are getting increasingly popular on social media and amongst wellness bloggers.

According to The NPD Group, the growth in sales of these aromatherapy-based beauty products demonstrates a return to comforting, nurturing, heritage ingredients which are central to the Mindful Beauty ritual, popular on social media and amongst wellness bloggers. For instance, #mindfulbeauty has been used over 30,000 times on Instagram as people share their mindful rituals which combine ‘slow beauty’ with mindful gestures, breathing techniques and meditation. These products include (but are not limited to) cleansers, masks, moisturisers and mists to bath and body favourites like soaks, bath and body oils, body and hand creams.

2019 has been a challenging year for many people and in uncertain times, customers return to natural, heritage ingredients and products that offer a comforting, nurturing effect on skin, body and soul. The emergence of the Mindful Beauty trend is a response to the need to achieve solace and self-care in beauty rituals that calm the mind, cleanse the skin and offer a little ‘me-time’ during the morning, evening and weekend beauty ritual,” said June Jensen, Director, NPD UK Beauty.

While brands can embrace this trend by infusing their new products with the required ingredients, bricks and mortar retail stores could seize create immersive brand experiences which engage all of the senses.

© 2019 - Premium Beauty News -
latest news

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
INFINITE BEAUTY. Embracing the future

Lipotec - Lubrizol
INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, augmented reality and artificial intelligence are creating limitless possibilities for us to move, perform, look and feel better than ever. As (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies