The Estée Lauder Companies (ELC) is splitting its brand portfolio into two brand clusters led by Jane Hertzmark Hudis and Stéphane de La Faverie. The move aims to position the group for long-term growth in a fast-paced evolving global landscape.

Executive Group President Jane Hertzmark Hudis will lead the company’s brand cluster comprising the brands: La Mer and Bobbi Brown; Tom Ford Beauty; M·A·C; Clinique and Origins; Aveda; Bumble and bumble; and Dr.Jart+. She will also continue her enterprise-wide executive leadership of skin care and hair care.

As Executive Group President, Stéphane de La Faverie will lead the brand clusters including Estée Lauder and Aerin Beauty, Jo Malone London, Le Labo, Kilian Paris, Editions de Parfums Frederic Malle, Darphin Paris and LAB Series, and DECIEM (The Ordinary, NIOD, and Avestan), as well as the California-based brands Too Faced, Smashbox and Glamglow. He will also continue to drive integrated planning and end-to-end business operations enterprise-wide.

According to Estée Lauder, all the current brand leaders will remain the same, with the exception of Sandra Main taking direct responsibility of La Mer. She will oversee Bobbi Brown until a new leader is named.

Furthermore, Justin Boxford has been appointed Global Brand President, Estée Lauder. He will report to Stéphane de La Faverie. Eventually, Michelle Freyre has been promoted to Global Brand President, Clinique and Origins, expanding her brand oversight. She will report to Jane Hertzmark Hudis.

This evolution further positions The Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organizational planning to position us well to deliver on the company’s long-term strategy with agility,” said Chief Executive Office Fabrizio Freda.