The Korean edition of in-cosmetics - the trade show dedicated to personal care ingredients - will held its second edition at the Coex convention and exhibition centre in Seoul, from 6-7 July next year.
Organisers expect a significant expansion of the event in 2016. According to the in-cosmetics Group, the show will feature more product innovations, technical education, trends and business matching opportunities than ever before, and is expected to increase in size by 50% and to attract over 4,000 visitors.
To support these ambitions, organisers have strengthened the free-to-attend educational programme. “Highlighting newly launched ingredients, innovative formulation concepts, consumer insights and personal care trends, the Innovation Seminars and - new for 2016 - Marketing Trends and Regulations seminars will play a key part in the learning experience, with more sessions and increased delegate capacity,” they claims.
Additionally, the popular Innovation Zone will feature more new ingredients and innovative finished products, while the Business Matching programme will connect senior decision makers with exhibitors via pre-arranged meetings. Finally, a new French Pavilion will enable visitors to easily meet suppliers from France.
Korea currently ranks as Asia’s 4th largest beauty and personal care market. The country also boasts the world’s highest per capita usage of skincare and male grooming products, plus a booming export market for home-grown cosmetic brands.