Celebrating its 25th anniversary this year, the in-cosmetics tradeshow is opening its doors today at the Gran Via Exhibition Centre in Barcelona, Spain - the fourth largest cosmetic and toiletries market in Europe. The show will host more than 680 manufacturers from over 40 countries and the organisers are expecting more than 8,000 visitors for the personal care industry.
Ageing and pollution
In a market driven by constant innovation and increasing demand for added-value products, suppliers of cosmetic ingredients simultaneously address consumers’ search for more sustainable and more natural ingredients and highly efficient actives, in particular when it comes to counteracting the effects of ageing and pollution - two of the biggest global trends currently.
“For the past 25 years, scientific advances, whether they concern a better understanding of skin physiology, biological mechanisms, fundamental discoveries such as the ones on stem cells, genetics and epigenetics have drained most of the innovations among brands of finished products and ingredient suppliers,” explained Karl Lintner founder of Kal’idées, a consulting firm to the cosmetic industry, and teacher of cosmetic chemistry at the ISIPCA school of Versailles.
Turkey & the Middle East in focus
Following the success of last year’s focus on Brazil, in-cosmetics 2015 will emphasises Turkey and the Middle East. A special pavilion will play host to ingredients manufacturers from Turkey and bordering regions with manufacturers such as Surya Kimya - one of the biggest makers and suppliers of cosmetic ingredients in Turkey. Euromonitor International will examine the region’s key trends and statistics, while Mintel focuses on Middle Eastern Beauty Rituals and products from the region. Furthermore, a Turkey & Middle East Product Trail will highlight unique products and projects from or inspired by the region.
The event will also put a special highlight on the global Halal cosmetics and personal care market, which is expected to grow by at a CAGR of 13.43% over the period 2013-2018, according to Research company TechNavio. This strong growth can be attributed to both the rise in the world’s Muslim population and continued strong demand from Malaysia and Indonesia - the two largest Halal beauty markets in the world.
In 2014, the three in-cosmetics events welcomed over 16,000 visitors in Germany (in-cosmetics 2014), Brazil (in-cosmetics Brasil) and Thailand (in-cosmetics Asia). This looks set to grow by up to 20% this year in part due to the launch of in-cosmetics Korea, being held in Seoul between 15-16 June 2015, and the growth of in-cosmetics Brasil (in Sao Paulo between 30 September - 1 October 2015), which held its founding show in 2014.
“Korea is an exciting development,” said Lucy Gillam, Director, in-cosmetics Group. “Alongside our Brazilian show, it is part of our vision to expand in-cosmetics into recognised but growing local markets. In Brazil and Korea, in-cosmetics is the only event to exclusively target the personal care industry, offering a focused and unrivalled opportunity for companies to connect with the global marketplace. We are confident that our 2015 exhibitions will break visitor and attendance records.”
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