This year, the cosmetic ingredients tradeshow will focus on how water is used in the personal care industry (2013 is the International Year of Water Cooperation), inviting attendees to follow an H2O Trail to visit participating stands and discover formulations, ingredients, product concepts and technologies that all use water innovatively for the development of creative personal care products.
Also launching at in-cosmetics 2013 will be two new zones:
- At the ‘Fragrance in Cosmetics’ Zone visitors will meet with Fragrance Houses, producers and distributors of fragrance ingredients, who will be showcasing their latest products, technologies and know-how. The interactive pods will allow visitors to discover exciting new scents, while a morning session in the Marketing Trends Theatre will look at the latest trends, regulations and formulation challenges in the fragrancing of cosmetics products.
- The ’Testing and Regulation’ Zone will provide a dedicated platform for visitors to gain advice from exhibitors on the increasingly important legal frameworks in Europe, Asia and the USA, as well as the latest advances in testing technologies that will help ensure superior product efficacy.