Premium Beauty News - Impact Colors, is first and foremost a team!
H. Douglas Thornley - You are right! It was to start with a highly motivated team and who had at that time no other choice but to embark on the adventure of starting a new business. We were not that young but could rely on a wealth of solid experience. Our network too. We decided that our mission would be to provide pigments and high quality ingredients to the skincare and cosmetic market worldwide. From the outset, the challenge was for us to propose technically advanced products that would have maximum impact on our customer base and the consumer market. Of course, we also wanted to focus on offering eco-friendly products and services with the use of ethical practices with regards to our customers, suppliers, staff, and, In general, to all of our professional community. But we also had to establish strong partnerships worldwide to secure a reliable distribution, have sufficient stocks so that shipments could be performed quickly.
Premium Beauty News - Four years later, you have succeeded! But you have gone one step further in your business approach of the market. You understood that it was also necessary to anticipate the needs of your customers and become an expert of its own in future market trends!
H. Douglas Thornley - This is indeed one of the main original features of Impact Colors. We take trends very seriously. Our business is all about the latest and most original application of color in personal care cosmetics and skin and hair care. The best way for our customers and the industry to imagine the possibilities of our glamorous pigments and eye-catching special effects colors is to see our lines used in adventuresome ways in products for lips, eyes, skin, and nails.
Premium Beauty News - You propose every year a real Color trend book! And for 2013, the theme will be "contradiction"!
H. Douglas Thornley - contradiction in the influencers of trends and contradictions in the way color will be used to enhance beauty and individuality. It used to be that trends originated almost exclusively from famous people, entertainers, celebrities, or fashion icons. While these are still very strong influences, today’s fashionable trends also originate with individuals on the street and work their way up to the runways and stage.
In our presentation, we cite the example of a clever black and white jacket worn by Rianna in her video What’s My Name. The jacket has the distinct boldness we would expect from a Prada piece, yet it is from the mass retailer H&M.
Similarly, the classic colors are being applied in contradictory ways. Take red and black—the mainstays of lips and eyes. Five years ago, we were predicting that black would become a new standard for nails. It was hard to believe then, but here we are. Now we are anticipating seeing red shadow and liner for the eyes, and a move away from black to very dark blue, as that older standard emerges again. Color Trends 2013 delivers a comprehensive picture of the future color landscape through photography, voice, and video and then suggests how a portfolio of twenty-five of Impact Colors’ advanced colors and effects can be applied to create cosmetics that express visionary trends. Color Trends 2013 is designed expressly to serve formulators, product developers, and marketing teams in the personal care industry by identifying bubbling trends and predicting future directions in fashion and color.
It’s fun and exciting to watch future trends unfold, but at the end of the day, the most important thing to our customers is developing new lines and products that their customers like and want. In Color Trends 2013, we offer specific ideas of how our color and special effects products can be combined to capture the vision of where color in cosmetics and personal care is going next.
Color Trends 2013 pops with fresh ideas. Intense small-particle gold from the synthetic mica-based Fiesta Colors line produce a rich yellow that is wonderful for darker skin. A larger particle violet with shine and glitter blends into an eye shadow that is fitting for women of all ages, from cool to classical. Muted naturals with lots of white suggest powders in large compacts suitable for cheeks and eyes. The influence of metal shows itself in silver flecks and copper, a rich, warm highlighter.
With Color Trends 2013, we bring a vision of the future to our customers’ marketing and formulating teams. We then help them move that vision into reality with specific suggestions from our technically advanced lines of unique specialty color pigments.
Premium Beauty News - And for 2014?
H. Douglas Thornley - We are working on it. This will be the subject of a forthcoming interview.
