Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Imerys launches new absorber for deodorants and anti-perspirants

On the occasion of the in-cosmetics 2015 tradeshow, Imerys will be showcasing its new ImerCare 400D grade, a high absorbency substance derived from natural diatomaceous earth [1] for personal care products such as deodorants and anti-perspirants.

A sample of food-grade diatomaceous Earth - Photo credit: SprocketRocket / Wikipedia.com

A sample of food-grade diatomaceous Earth - Photo credit: SprocketRocket / Wikipedia.com

Imerys has engineered the most water- and oil-absorbent diatomaceous earth (DE) product available on the market today, ImerCare 400D. This exceptional absorbency power is due to the exceedingly high surface area of the mineral particles, a result of the unique morphology of the deposit from which this specific DE product is mined,” claims the company.

Due to its microporous structure, ImerCare 400D improves the dry touch of deodorants and helps accelerate sweat drying, reducing body odour.

Imerys adds that ImerCare 400D is a natural product. “It is not treated with chemicals during processing. It is compliant with cosmetic regulation (EC) n° 1223/2009 and EcoCert certified.

Footnotes

[1] Diatomaceous earth is a naturally occurring, soft, siliceous sedimentary rock that is easily crumbled into a fine white to off-white powder.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close