At the forefront of the novelties showcased by IL Cosmetics: a last generation of formulas that enables to solve all the stability issues which mostly affect export markets.
To note also the launch of a new technology which enables to optimize the key parameters of a polish: an improved glide upon application, an improved uniformity for a smoother finish and, in addition an enhanced brightness, an improved shine for visibly brighter shades.
Not to mention a range of formulas dedicated to glitters, covering all the needs in this segment. “You mustn’t forget that for glitters to remain stable and in suspension, additives used had a tendency to make the formula murkier. It was a real challenge to achieve this type of transparency. With an ever increasing level of requirements these past years, we must also deal with often conflicting demands, like for example getting both a good product suspension and bright, transparent polishes, and with increasingly shorter drying times!” explained Aurélie Ignaccolo, Marketing Manager.
Focusing on the “Americas”!
But that’s not all! In addition to the doubling of its production and conditioning capacity for nail polish, IL Cosmetics has announced the construction of a new building which will be fully dedicated to the production of make-up products and will be operational in late 2014. A building which, according to officials, will be at the forefront of technology as far as good manufacturing practices are concerned. “In the course of these two years,” explains Ignaccolo, “the group will have invested a total of between seven and eight million euros.”
Main customer markets for the company, Europe followed by Asia, the United States, Latin America and Turkey. “But it’s definitely on the American continents – North and South – that we will focus our efforts in the coming months,” she said.