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Hugo Boss blurs masculine / feminine codes in new women’s fragrance

Like several other brands, Hugo Boss is introducing its new spring fragrance, Hugo Woman, which combines traditionally “masculine” notes with those more often associated with the feminine. This unconventional combination might just become one of the olfactory trends of the season.

Hugo Woman by Hugo Boss is launching this month. © Hugo Boss

Hugo Woman by Hugo Boss is launching this month. © Hugo Boss

A fruity floral, the new eau de parfum from Hugo Boss has an unexpected tomboy quality, according to the brand. The fragrance pyramid combines traditionally feminine notes of boysenberry, Himalayan red grass, mandarin, jasmine sambac, black plum and iris with the traditionally masculine scents of spicy Indian black tea and sandalwood.

Danish supermodel Freja Beha Erichsen (Louis Vuitton, Zadig & Voltaire, Tiffany & Co.) is the face of the new perfume. She posed alongside French model Adrien Sahores (De Fursac, Tiger of Sweden) for photographer Karim Sadli and was directed by Ryan Hope in the campaign film.

Freja Beha Erichsen and Adrien Sahores are the faces of Hugo Man and Hugo Woman by Hugo Boss. © Karim Sadli pour Hugo Boss

Freja Beha Erichsen and Adrien Sahores are the faces of Hugo Man and Hugo Woman by Hugo Boss. © Karim Sadli pour Hugo Boss

Hugo Woman Eau de Parfum will be available starting in late January at select fragrance retailers.

AFP/Relaxnews

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