Huda Beauty remains the hottest beauty brand in 2020, according to Cosmetify

Online beauty discovery platform, Cosmetify, have released their brand new Q1 Cosmetify Index, which reveals a 2020 rundown of the beauty industry so far this year. Last year’s Q4 Cosmetify Index revealed Huda Beauty to be the hottest beauty brand, the new Q1 Index shows her holding onto her crown; followed by Anastasia Beverly Hills and M·A·C.

The comparison platform, which focuses on beauty products, has taken five major factors into account to reveal the 200 hottest beauty brands of 2020. Ranking each brand on the increase in search interest, the average searches each month, the number of Instagram tags and followers, and the brand’s ’engagement rate’ on the social platform. The report explores the most searched brands, the year’s most powerful beauty influencers, the rising stars of beauty, each country’s favourite beauty brand, the most popular sustainable brands and much more.

Cosmetify have also studied the social following of 50 of the world’s biggest beauty influencers on both Instagram and YouTube, as well as estimating just how much money those lucrative brand partnerships could be bringing in.

When we look at which brands are performing the best on Instagram, Huda Beauty leads the way, with a mix of industry favourites and beauty newcomers taking those top spots.

– Most Tagged - Huda Beauty, Anastasia Beverly Hills and M·A·C
– Most Followed - Huda Beauty, Kylie Cosmetics and M·A·C
– Best for Engagement - Florence by Mills, Glow Recipe and Glossier

Not surprisingly, brands which have seen the biggest increase in searches in the first quarter of 2020 include hygiene and health related names. With a popular hand sanitizer collection, Merci Handy takes the top spot with the interest peak potentially being down to the pandemic and a strong demand for hand sanitizer products.

The world’s most searched brand of 2020 is Yves Rocher, followed by The Body Shop and ColourPop. Yves Rocher is the favourite in 37 countries around the world, particularly mainland Europe. Dove, ColourPop and Huda Beauty also proved popular, with many countries preferring a brand that hails from their own area, including Rituals in Germany, Ole Henriksen in Denmark and Fenty Beauty in the Caribbean.