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Herbivore raises USD15 million to amplify e-commerce and Instagram presence

Young prestige skincare indie brand Herbivore, an epitome of the clean beauty movement that took the beauty industry by storm, has received a USD15 million investment from venture equity firms Silas Capital and Stage 1 Fund. The brand intends to leverage this capital infusion to expand capabilities and to increase brand awareness through digital and in-store marketing.

The new capital infusion should help Herbivore to amplify its e-commerce (...)

The new capital infusion should help Herbivore to amplify its e-commerce business and Instagram presence. (PRNewsfoto/Silas Capital)

Founded in 2011 by Alex Kummerow and Julia Wills out of their Seattle kitchen, Herbivore offers an assortment of skin care and bath and body products formulated with vitamins, minerals and botanicals, crafted with a minimalist aesthetic. The company currently sells its line of 35+ SKUs ranges through more than 500 doors globally, including prominent retailers such as Nordstrom, Credo, Space NK, Carbon Beauty, Follain and Sephora.

"We have tremendous respect for what Alex and Julia have been able to accomplish in a relatively short period of time without the benefit of any outside invested capital to date. Herbivore’s 100% natural formulations uniquely marry tangible results and sensorial luxury at an accessible price point - a proposition that has earned the brand its coveted status among consumers, influencers, retailers and investors alike. Already one of the fastest growing skincare brands at Sephora, we look forward to strengthening that relationship, while amplifying the company’s e-commerce business and sizeable Instagram presence," stated Brian Thorne, Partner of Silas.

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