Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Henkel wants to grow in Indonesia

Henkel is launching a full line of hair beauty products in the mass retail in Indonesia. The group will launch the line of hair treatments, styling products, hair care and hair colours under its Syoss brand.

Henkel claims that Syoss, which is developed with and tested by professional Japanese hairstylists, will be “the first and only range of hair care in Indonesia that provides salon-beautiful results at home.

Established in Japan already years ago, Syoss has grown to become a renowned hair beauty brand popular among the Japanese for its excellent quality and easy affordability. It is now also a strong global brand with a presence in more than 50 countries worldwide,” said Ben Ho, General Manager of Henkel Beauty Care in Indonesia.

Over the years, Syoss has transformed into an umbrella brand to encompass hair care, styling and hair colour.

Henkel is not the first cosmetics giant to show great interest in the Indonesian market. Back in November, L’Oréal announced to have invested 100 million euros in a 66,000 m2 building, which is, to date, its largest factory in the world.

© 2013 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies