Henkel is launching a full line of hair beauty products in the mass retail in Indonesia. The group will launch the line of hair treatments, styling products, hair care and hair colours under its Syoss brand.
Henkel claims that Syoss, which is developed with and tested by professional Japanese hairstylists, will be “the first and only range of hair care in Indonesia that provides salon-beautiful results at home.”
"Established in Japan already years ago, Syoss has grown to become a renowned hair beauty brand popular among the Japanese for its excellent quality and easy affordability. It is now also a strong global brand with a presence in more than 50 countries worldwide," said Ben Ho, General Manager of Henkel Beauty Care in Indonesia.
Over the years, Syoss has transformed into an umbrella brand to encompass hair care, styling and hair colour.
Henkel is not the first cosmetics giant to show great interest in the Indonesian market. Back in November, L’Oréal announced to have invested 100 million euros in a 66,000 m2 building, which is, to date, its largest factory in the world.