Germany based consumer goods company Henkel signed an agreement with investment firm TSG Consumer Partners, headquartered in San Francisco, USA, to acquire the three US Hair Professional companies SexyHair, Alterna and Kenra for around 270 million euros in cash. In the fiscal year 2013, the three brands generated sales of about 140 million euros.

Henkel CEO Kasper Rorsted

Henkel CEO Kasper Rorsted

This acquisition is part of our strategy to invest in attractive country category positions in mature markets,” said Henkel CEO Kasper Rorsted. “North America is the biggest single market for Henkel and with these companies, we will further strengthen our presence in this region.

The acquisition is subject to approval from antitrust authorities.