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Henkel strengthens its beauty care business in Russia

Henkel has recently completed the acquisition of a cosmetics plant in Russia from Austrian company Wellchem Holding GmbH, thus expanding its manufacturing footprint in the Eastern Europe, which is one of the biggest and most important markets for the group. The fully operative factory is located near Moscow in the Noginsk area.

Henkel : Production of cosmetics in Wassertrüdingen (Germany)

Henkel : Production of cosmetics in Wassertrüdingen (Germany)

As most multinationals in the consumer goods sector, Henkel wants to strengthen its presence in the most dynamic markets worldwide. “The recent acquisition underlines Henkel’s strong commitment to Eastern Europe as a core growth region", said Hans Van Bylen, Executive Vice President of Henkel Beauty Care. “We plan to continue our investments and expand leading positions in this highly-attractive market,” he added.

Henkel : Production of cosmetics in Wassertrüdingen (Germany)

Henkel : Production of cosmetics in Wassertrüdingen (Germany)

Henkel Beauty Care manufactures and markets brands such as Schwarzkopf, Syoss and Fa.

© 2013 - Premium Beauty News - www.premiumbeautynews.com
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