The German conglomerate has completed the expansion of its logistics operations in North America at Bowling Green, Kentucky. According to Henkel, the facility is now its largest and most technologically advanced logistics hub in North America.

The logistics facility underwent a USD 70 million upgrade over three years to integrate “Industry 4.0” innovations to help optimize storage space, enhance efficiency, and drive digital automation.

The 1.4 million square foot hub has the capability to store 200,000 pallets (up from 88,000) and enables up to 1,000 trucks per day throughput (up from 200). The facility supports Henkel’s Laundry & Home Care and Beauty Care production, storage and distribution of brands such as Persil, Purex, and All laundry detergents, Snuggle fabric softeners, Schwarzkopf hair care, and Dial soaps.

The new digital automation capabilities allow more rapid exchange of data, streamline processes and increase supply chain resource efficiency, which optimizes the warehouse structure and workflow.

"Increased automation allows us to provide efficiencies and superior customer service, help our retailers meet consumer demand and increase operational agility so we can continue to respond to a rapidly changing business environment," said Mark Fratamico, Vice President Laundry Supply Chain Operations, North America, at Henkel.