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Héloïse Lefebvre du Prey

UV skin care boom in South Asia

UV skin care boom in South Asia

ZAP Beauty Index 2023 (ZAP is one of Indonesia’s leading beauty clinic) show that Indonesian beauty routine has evolved from 3 products...

North Asian beauty trends and influences on South East Asian markets

North Asian beauty trends and influences on South East Asian markets

The Asia-Pacific beauty & personal care market is set to record a CAGR of 3.19% during the forecast period, 2022-2030, and is...

The power of local beauty brands in South East Asia

The power of local beauty brands in South East Asia

Southeast Asia beauty landscape is very diverse, from premium top-notch skincare in Singapore to affordable makeup in Thailand, or...

latest news

Jo Malone London debuts AI-power scent advisor to foster fragrance discovery

Jo Malone London debuts AI-power scent advisor to foster fragrance discovery

Jozz teamed up with ACT Beauty for its winter collections

Jozz teamed up with ACT Beauty for its winter collections

“We have made customized cosmetics a reality,” Marie Mignon, Prose

“We have made customized cosmetics a reality,” Marie Mignon, Prose

Fragrance-only concept store shows big intention, say Boots execs

Fragrance-only concept store shows big intention, say Boots execs

Bio-succinic acid: the next-generation ingredient for clear skin and healthy hair

Bio-succinic acid: the next-generation ingredient for clear skin and healthy hair

LVMH Luxury Ventures acquires minority stake in BDK Parfums

LVMH Luxury Ventures acquires minority stake in BDK Parfums

Héloïse Lefebvre du Prey
Héloïse Lefebvre du Prey

Southeast Asia Project Manager, Asia Cosme Lab

French cosmetics expert passionate with all things beauty, Héloïse has built her career in Asian beauty consulting agency Asia Cosme Lab.

Today, she is in charge of South East Asian markets and living part-time in Jakarta. She participates regularly in international beauty conferences and beauty award selection jury.

Héloïse Lefebvre du Prey is fascinated by the rise of Halal Beauty but also building knowledge on hot topics such as Green & Clean Beauty, West vs East beauty perspective…

mail:
h.lefebvreduprey@asiacosmelab.com

web:
www.asiacosmelab.com



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Beauty partners - Innovations
When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era
How Arbelle's 4th-gen beauty AI delivers revenue, confidence, and real insights

How Arbelle’s 4th-gen beauty AI delivers revenue, confidence, and real insights
FOCUS

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

experts
Experts’ views

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

In the trend-led beauty industry, where big players’ mega-budgets can buy the time and attention of zillion-follower influencers, how can...

Beauty partners - Innovations

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

Long gone are the days when makeup sat on one side of the bathroom cabinet and skincare on the other. In 2025, the most innovative...

Special Issues

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

Markets & trends

Trade show: What stole the spotlight at Hong Kong’s Cosmoprof Asia 2025?

Trade show: What stole the spotlight at Hong Kong's Cosmoprof Asia 2025?
Laws & regulations

Sewer-blocking plastic wet wipes face ban in England

Sewer-blocking plastic wet wipes face ban in England
Science, R&D

Kao seeks to decode how 400 human olfactory receptors react to stimuli

Kao seeks to decode how 400 human olfactory receptors react to stimuli
Ingredients & formulation

Bio-succinic acid: the next-generation ingredient for clear skin and healthy hair

Bio-succinic acid: the next-generation ingredient for clear skin and healthy hair
Packaging & design

“A circular future is practical,” Helen Yang, Clement Packaging

“A circular future is practical,” Helen Yang, Clement Packaging
Environment

Mibelle Group and LanzaTech pioneer palm oil alternatives from captured CO₂

Mibelle Group and LanzaTech pioneer palm oil alternatives from captured CO₂
Innovation & new products

Bridging beauty: What L’Oréal and Estée Lauder look for in startup tie-ups

Bridging beauty: What L'Oréal and Estée Lauder look for in startup tie-ups
Companies & industry

“We have made customized cosmetics a reality,” Marie Mignon, Prose

“We have made customized cosmetics a reality,” Marie Mignon, Prose
Industry buzz

Jo Malone London debuts AI-power scent advisor to foster fragrance discovery

Jo Malone London debuts AI-power scent advisor to foster fragrance discovery

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