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World class news for the beauty and cosmetics industries
Helen Kupfer Haas

Marketing consultant and distributor

Helen Kupfer Haas is a commercial and marketing consultant and distributor for luxury goods between French and Brazilian market. She’s the founder of HKH, a commercial, marketing consultancy and communications company focuses on tapping the potential of new and emerging markets for luxury lifestyle brands.

Agency’s website: helenkupferhaas

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

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Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

Why Middle Eastern beauty markets are redefining brand resilience in 2026

Why Middle Eastern beauty markets are redefining brand resilience in 2026

As beauty brands head into 2026 under continued economic pressure, many are rethinking what truly drives resilience when consumer...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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