Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Gwyneth Paltrow’s conscious coupling with Juice Beauty

We figured that the screen star/natural beauty guru was a sucker for antioxidant-rich botanical juices, so it comes as little surprise that Paltrow is launching a high performance organic make-up range with Juice Beauty, whose brand is built around the skin-kind ’it’ shakes.

In addition to the green cosmetics range, which will retail at the end of the year, Paltrow’s Goop brand and Juice Beauty also have a results-oriented skincare collection in store for early 2016.

Gwyneth Paltrow wearing a Ralph & Russo gown at the Oscars © AFP Photo / Mark Ralston

Gwyneth Paltrow wearing a Ralph & Russo gown at the Oscars © AFP Photo / Mark Ralston

The two Californian entrepreneurial companies bonded over their love for eco-chic living and dedication to sustainability, which gave rise to this long-term partnership arrangement. Under the new US-based joint business venture, each of the companies and Gwyneth will hold stock in the other and the Oscar-winning actress will become Juice Beauty Creative Director for make-up.

Our priority is our readers, so we only recommend products that we believe in, have tried, and love,” said the Goop founder.

“We are always looking for clean products that fit our values and what the Goop audience wants. When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skincare,” added Paltrow.

This partnership marks a milestone for Goop as we begin to add our own product lines to our curated selection of brands,” said Lisa Gersh, CEO of Goop.

Commenting on the star quality Paltrow brings to her brand, Juice Beauty founder Karen Behnke said,“Gwyneth is the ultimate strategic business partner and she will enhance what Juice Beauty stands for — creating authentically organic formulations that perform as well or better than conventional chemically laden products”.

Juice Beauty’s popular Stem Cellular range. © All Rights Reserved

Juice Beauty’s popular Stem Cellular range. © All Rights Reserved

Juice Beauty’s star products, the award-winning Green Apple and Stem Cellular skincare ranges, are sold throughout the U.S. in prestige beauty retailers, high-end spas, and online at juicebeauty.com

AFP/Relaxnews

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close