Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Guerlain Parfumeur boutique concept goes international with Brussels opening

Following the success of its first concept store on rue Saint Honoré in Paris in 2016, Guerlain is now opening its “Guerlain Parfumeur depuis 1828” boutiques in other countries. The concept is exclusively dedicated to fragrances.

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The French brand has selected a prestigious address at 52, avenue Louise, in Brussels, Belgium, for the first “Guerlain Parfumeur” international boutique.

Tailor-made products

The main goal, according to the brand, is to offer a unique experience for customers revolving around completely tailor-made products and services.

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. The was meticulously classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own - bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles.

What’s more, the iconic honeycomb “bee” bottles can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled “perfume cellar” behind UV-blocking glass – just like grand crus wines.

Portfolio

  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close