Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Guerlain chooses Taiki for its new L’Essentiel foundation brush

The LVMH group has trusted Taiki Cosmetics Europe to produce the makeup brush L’Essentiel, accompanying the new foundation of Guerlain brand.

This unique retractable foundation brush was designed by renowned French designer Mathieu Lehanneur, in harmony with the unique and disruptive silhouette of the foundation bottle, inspired by the subtle art of balance.

Taiki Cosmetics Europe’s technical teams worked closely with Guerlain to transcribe this unique design and allow its industrialization within the Taiki Group’s factories.

The ergonomics of the brush L’Essentiel allows an intuitive application gesture, sublimating the makeup result of the foundation. The particular hair shape facilitates the application which remains precise even in difficult areas like the eye contour. The complexion is even, without traces or demarcations, for a natural makeup, with a ’bare skin’ effect,” explained Taiki in a statement.

The brush has been designed in PP and ABS, with a retractable golden aluminium sleeve designed to protect ultra-soft synthetic fibres. The Guerlain logo appears elegantly at the base of the brush, integrated into the injection mould. A clip-on cap completes the object, to allow easy storage and transport of the brush.

Portfolio

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close