Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Grumbe creates a scanimated coffret for Pacha

Grumbe, Cosfibel’s transparent packaging subsidiary in Spain, created an animated packaging for Pacha’s promotional coffrets.

For this Puig group mass market brand, Grumbe was asked to come up with a packaging solution that stood out on-shelf and caught the eye without weighing down the client’s budget. The result: a coffret, whose brand logo - a bunch of cherries - is animated via scanimation.

Inspired by traditional animation processes, this technique consists of printing grooves superposed on the decor on two staggered planes. The depth creates an optical illusion of movement when the consumer walks by the shelf. “Adapted to packaging, it offers a playful solution in sync with the brand’s fun and festive universe,” says Grumbe in a release.

Also with the aim to catch the consumer’s eye, the coffret features: metallic fluorescent silkscreened shades and a large transparent surface that show the contents inside.

Made of 100% plastic APET, this coffret includes an Eau de Toilette, deodorant and a wallet.

© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close