Groupe GM, a French specialist in hotel guest supplies, has entered into a partnership with Gemology, to launch the first hotel line enriched with gemstones and mineral extracts.

A pioneer in France, Gemology actually harnesses the power of precious and semi-precious stones from which most of its active ingredients are extracted.

The Gemology range of hotel cosmetics is enriched with sapphire-diamond complex extract, and features a classic, elegant perfume blending a sensual floral fragrance with tones of vanilla, musk and cedar.

The hotel line is made up of the Source de Saphir Bath and Shower Gel, Caresse de Diamant Body Lotion, Douceur Minérale Shampoo, Eclat de Diamant Conditioner and Pureté Minérale Hair & Body Gel – available in 40ml bottles, complete with black “twisto” caps. Soaps also feature in the hotel line, with the Mousse de Saphir Soap (20g) and Mousse de Saphir Massage Soap (40g) coming in stylish matte white cardboxes.

Completing the range are the Pureté Minérale Hair & Body Gel and Mousse de Saphir Liquid Soap, both available in 300ml Ecopump dispensers. The 100% recyclable Ecopump gives hotels a sustainable yet elegant way to pass on the benefits of Gemology to their guests, and is becoming increasingly popular with hotels concerned about their environmental impact.

We see great potential in Gemology and its products”, explained Laurent Marchand, President of Groupe GM. “The concept is unlike anything we have offered before, and a very good example of how we leverage innovative products to constantly enrich all segments of our catalogue. The Gemology line offers luxurious products for any hotel wishing to make their guests feel truly special.

The Gemology range is available across Groupe GM’s distribution network, in over 70 countries.