Global guest amenity leader Groupe GM has partnered with Italian brand Trussardi to introduce an amenity collection blending luxury and sustainability.
Inspired by the brand’s universe, the design of the amenity line is a set of neutral tones with minimalist graphics. A signature fragrance infuses the range with a woody floral musk scent profile featuring bright citrus top notes, iris and jasmine heart notes, and base notes of cedarwood and musk.
In order to reduce its environmental footprint, the line features 30ml tubes from sugar cane and 100% recycled plastic bottles of shower gel, shampoo, conditioner, and body lotion. A 20g engraved white soap completes the line.
The line also includes the 400ml Ghost dispenser of shower gel, shampoo, conditioner, body lotion, hair and body gel, and liquid soap. This large format dispenser is made of recycled plastic and is mounted on a hidden rail, creating an illusion of levitation.
To complete the line, the Trussardi shower gel, shampoo, conditioner, body lotion, hair & body gel, and liquid soap also come in 400ml Ecofill pouches. Ecofill is a long lasting tinted transparent dispenser that can be refilled with sealed pouches, made with only 8g of plastic, which guarantees minimum packaging and cosmetic traceability, and a minimal environmental impact. A wall bracket is available in stainless steel or ABS recyclable plastic that can be fastened to the wall using two screws or double-sided adhesive tape, or even an aluminium base in black or silver.
“We are delighted to work with an iconic lifestyle and fashion brand like Trussardi to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality that they expect from Groupe GM. Like the Trussardi vision, we at Groupe GM, are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities,” said President of Groupe GM, Laurent Marchand.