Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Grannies are setting the tone for the new grey hair trend

Vintage never goes out of style, and it seems the latest way for a woman to make a fashion statement is with silver grey hair.

Photo © InnervisionArt /shutterstock.com

Photo © InnervisionArt /shutterstock.com

Social media users all over the world have been showing off pictures of their steely locks via the hashtag #grannyhair, in a trend kickstarted by starlets such as Kelly Osbourne, known for her purple rinse, and Rihanna. A few generations up, stars like Dame Judi Dench and Jamie Lee Curtis have long been proving that it isn’t just men who can play at being silver foxes.

The movement has come out in force on Twitter and on Instagram, with young and old alike going for grey.

Although the trend has obvious advantages for those with naturally gray locks, it is possible to dye your hair to achieve the look. However, in that case, the process requires serious bleaching.

In order to protect the shade, cosmetics manufacturers have developed dedicated ranges. “L’Oréal Professionnel Serie Expert Silver Shampoo for Grey or White Hair”, for instance, is designed to combat yellow tones, as is the popular Clairol “Professional Shimmer Lights Conditioner”. The “Twice A Week Brightening Shampoo” by Provoke is designed to have a similar effect, and the brand also offers a special dry shampoo for silver hair.

With AFP/Relawnews

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close