GPA Global, a packaging solution manufacturer based in China, has bolstered its presence in Europe with the acquisition last month of Polish packaging manufacturer ASG, which specializes in high-quality folding cartons and rigid boxes for the luxury industry. The acquisition will enable the group to respond locally and rapidly to the needs of European customers.

Based just outside Warsaw, ASG’s 8,000 square meter facility can offer turnkey packaging solutions, meaning the team can handle everything from design, development and production through to logistics, including assembly, packing, co-packing, storage, distribution.

As global supply chains are migrating closer to where products are consumed, having manufacturing in Poland is of strategic importance for GPA Global and we intend to continue to expand our presence in the region,” said GPA Global CEO, Adam Melton.

The plant completes GPA Global’s European operations, which already included three technical and sales offices in the UK, France and the Netherlands.

In addition, GPA has appointed Vincent Isselin as Global as Business Director France. In this role, he will develop partnerships with French luxury brands, drawing on technological know-how, the skills of employees and the group’s commitment to sustainability.

Vincent Isselin was successively Sales Development Manager at Aircos, Key Account Manager and European Sales Manager at Rexam, Director for France at Marvinpac SA and Global Sales and Marketing Director at Cosmogen.

GPA Global covers everything from the critical concept design through to manufacturing, assembly and distribution. The group relies on its technological know-how and the skills of its 1 500 employees to serve customers such as Bourjois, Estée Lauder, Guinot, La Mer, Louboutin, Michael Kors, Olay, Rimmels, Rituals, Biotherm, L’Occitane en Provence, Clarins, Max FactorX, Maybelline New York. GPA Global achieved a consolidated turnover of approximately USD 300 million.