Berlin-hedquartered beauty-the-box company Glossybox was profitable every single month of 2014 and ended the year profitably “with a seven digit figure (in Euro)”.
Early 2013, the company started a major restructuring. This transformation process was completed in the first half of 2014. “The company is now less centralized, its efficiency and its processes were improved and a focus on ten core countries has been established,” Glossybox said in a release.
As a result, while the customer base grew by more than 25 per cent, marketing costs were reduced by 33 per cent.
Glossybox also insists on customer satisfaction, which increased from 68 per cent in 2013 to well over 80 per cent in 2014, on average.
“We will use these opportunities to work on making our vision – to become the number one source for beauty discoveries worldwide- a reality even sooner,” commented Glossybox founder and CEO Charles von Abercron.
Glossybox does business in more than ten countries (such as Germany, the USA, the UK and France) the year as well.