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Glossier unveils new eye makeup launch at the Academy Awards

Back in January, Beyonce attended the Grammy Awards wearing a mysterious new Glossier makeup product that had fans desperate to know more. Last night, at the 90th Academy Awards, the brand unveiled the full details of its newest launch — and as it turns out, Beyonce isn’t its only celebrity devotee.

Taraji P. Henson wore Glossier’s Lidstar in Fawn. Photo: © Valérie Macon / AFP

Taraji P. Henson wore Glossier’s Lidstar in Fawn. Photo: © Valérie Macon / AFP

Dubbed “Lidstar,” the product is the brand’s debut eye makeup product. A shimmering eye gloss, the product is available in six different shades, each as glittery and shiny as the next.

Lidstar launches Monday on Glossier.com, but beauty buffs were given a chance to check out the various color options during the Oscars ceremony on Sunday evening. Tracee Ellis Ross rocked the eye gloss in the shades “Cub” and “Fawn” for a reddish-gold glow, while Taraji P. Henson and Best Supporting Actress winner Allison Janney both opted to wear a lick of the mauve-tinged “Fawn” for their big night.

The launch is the latest big milestone for Glossier — and it is surely not the last we’ll be hearing from the cult beauty brand. Earlier this month, the company’s founder and CEO Emily Weiss announced that the brand had successfully raised US$52 million in Series C fundraising, meaning its spectacular growth looks set to reach even more dizzying heights. Since its launch in 2014, the brand, which has become a millennial favourite for its minimalist approach to branding, packaging has grown to achieve a current estimated value of US$433 billion.

Premium Beauty News with AFP/Relaxnews

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