Sign in!
World class news for the beauty and cosmetics industries

Glendean Rehvan - In-Trend

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

latest news

Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

Follow us
Assessing cyclomethicone replacements for functional & sensorial equivalence

Assessing cyclomethicone replacements for functional & sensorial equivalence

Mangixyl, the microbiome-friendly sebum harmoniser for all skin complexions

Mangixyl, the microbiome-friendly sebum harmoniser for all skin complexions

FOCUS

MakeUp in Paris is postponed to October 20-21, 2021

MakeUp in Paris is postponed to October 20-21, 2021

Due to the sanitary situation in Europe, the organizers of MakeUp in Paris have decided to postpone the trade show...

Olfactory trends : Intimate nostalgia

Olfactory trends : Intimate nostalgia

In a world where we can no longer touch each other, the scents, objects and experiences that provide sensory and intimate moments take...

Assessing cyclomethicone replacements for functional & sensorial...

Assessing cyclomethicone replacements for functional & sensorial equivalence

Replacing a decade long staple of personal care formulations, such as cyclomethicone, is understandably daunting. Today’s reality is...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept