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Glendean Rehvan - In-Trend

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

From the beauty of lips to the beauty of nature: Aptar Reboul’s lipstick

 Metsä Board develops packaging solutions for today and into the future

Metsä Board develops packaging solutions for today and into the future

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Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Luxe Pack Shanghai and MakeUp in Shanghai, which are among the few trade fairs in the sector to be held in 2020,...

2020’s most disruptive beauty innovations and what to expect in...

2020's most disruptive beauty innovations and what to expect in 2021

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

From the beauty of lips to the beauty of nature: Aptar Reboul’s...

From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

Aptar Reboul, a recognised leader in the field of prestige lipsticks, is taking advantage of the current sanitary period to consolidate...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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