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Glendean Rehvan - In-Trend

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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AI at the heart of global regulatory compliance and cosmetic formulation

AI at the heart of global regulatory compliance and cosmetic formulation

Meiyume's fragrance turnkey solutions for Douyin (TikTok)

Meiyume’s fragrance turnkey solutions for Douyin (TikTok)

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Luxe Pack Monaco will put glass under the spotlight for its 34th edition

Luxe Pack Monaco will put glass under the spotlight for its 34th edition

After two years marked by the pandemic, all indicators are showing green for Luxe Pack trade fairs. Last June,...

The post-pandemic skincare reboot

The post-pandemic skincare reboot

Healthy not perfect, is the new skincare mantra, as consumers prioritize care for the long term over short-term beautification. As...

AI at the heart of global regulatory compliance and cosmetic...

AI at the heart of global regulatory compliance and cosmetic formulation

EcoMundo is an international expert in the regulation and marketing of cosmetics and perfumes. Editor of the PLM 4.0 software COSMETIC...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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