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Glendean Rehvan - In-Trend

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Primary packaging company Baralan introduces new biobased packaging series

Primary packaging company Baralan introduces new biobased packaging series

IL Cosmetics successfully continues building its make-up business

IL Cosmetics successfully continues building its make-up business

FOCUS

Luxe Pack Monaco is back. What will it look like?

Luxe Pack Monaco is back. What will it look like?

While trade shows are reopening their doors in Europe, the Luxe Pack teams are preparing to welcome back luxury...

USA: Drop the mask!

USA: Drop the mask!

With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting...

Primary packaging company Baralan introduces new biobased packaging...

Primary packaging company Baralan introduces new biobased packaging series

Consumers are increasingly looking for products that meet their expectations with particular ethical and environmental needs and...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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