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Glendean Rehvan - In-Trend

How are cosmetics translating the latest aesthetic medicine trends?

How are cosmetics translating the latest aesthetic medicine trends?

In recent years, a new type of cosmetic product has been making waves and changing the game entirely – ‘tweakment’-inspired cosmetics....

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s minds....

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Beyond Beauty by BASF: Unlocking the future of personal care

Beyond Beauty by BASF: Unlocking the future of personal care

Expanscience's Gaïaline, an active ingredient that regenerates soil and skin

Expanscience’s Gaïaline, an active ingredient that regenerates soil and skin

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Cosmoprof Bologna records significant increase in international attendance

Cosmoprof Bologna records significant increase in international attendance

The 55th edition of Cosmoprof Worldwide Bologna closed its doors on Sunday March 24 with excellent results, according...

Exploring tomatoes: Unlocking redness-free skin secrets

Exploring tomatoes: Unlocking redness-free skin secrets

Are tomatoes not glamorous enough for your day cream? Believe it or not: this plant is ready to claim its place on the podium of active...

Beyond Beauty by BASF: Unlocking the future of personal care

Beyond Beauty by BASF: Unlocking the future of personal care

In our changing world, people are increasingly aware of the need to protect the environment, preserve resources and address climate...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

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