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Glendean Rehvan - In-Trend

How are cosmetics translating the latest aesthetic medicine trends?

How are cosmetics translating the latest aesthetic medicine trends?

In recent years, a new type of cosmetic product has been making waves and changing the game entirely – ‘tweakment’-inspired cosmetics....

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s minds....

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Where authenticity meets science: BASF redefines beauty with Authentic+

Where authenticity meets science: BASF redefines beauty with Authentic+

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

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Global registration for China Beauty Expo 2026 is now open!

Global registration for China Beauty Expo 2026 is now open!

From May 12–14, 2026, under the theme “30 & Beyond, Rise with Innovation,” the 30th China Beauty Expo (CBE) will...

From tradition to trend: Ayurveda in transformation

From tradition to trend: Ayurveda in transformation

Ayurveda’s Indian market is projected to reach USD 16 billion by 2028, according to Business Standard India. Countries such as Sri Lanka,...

Where authenticity meets science: BASF redefines beauty with Authentic+

Where authenticity meets science: BASF redefines beauty with Authentic+

From exercising and living healthier to using beauty products and treatments, the possibilities for self transformation have never been...

Cosmetic Ingredients - April 2026

Cosmetic Ingredients - April 2026

The 2026 edition of in-cosmetics Global, which will be held in Paris from April 14 to 16, 2026, will once again be an opportunity for...

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