Givaudan seized the occasion of the in-cosmetics tradeshow in Paris to announce that its active cosmetics business is rebranded as ‘Active Beauty’.
Following the acquisition of French bio-sourced active cosmetic ingredients company Soliance in 2014 and science-based cosmetic ingredients firm Induchem in 2015, the new name allows Givaudan to offer its active ingredients under one single identity.
“Our new Active Beauty business offers an expanded portfolio of products supported by a strong R&D and marketing platform to drive future development and innovation in the active cosmetics space. The new identity will further strengthen the integration of Soliance and Induchem as well as our capabilities to bring business benefits to our customers and beauty to consumers,” explained Maurizio Volpi, President of Givaudan’s Fragrance Division.
Already a key player in the aromas and fragrances markets, Givaudan’s strategic goal is to become a significant player in the fast-growing active cosmetics business by 2020.