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Givaudan intends to spice up the fragrance world with India’s Synthite

The Givaudan group has entered into a strategic partnership with India-based company Synthite for the development of exclusive innovative natural ingredients for its fragrance business.

Pursuant to the agreement, the two companies will jointly work on research and development of exceptional qualities of floral and spicy natural ingredients such as jasmine, tuberose, ginger, and cardamom. These unique natural ingredients will enrich Givaudan’s palette of ingredients for perfumers to create the winning fragrances of tomorrow.

We are always looking for innovative solutions and Synthite brings to us an impressive expertise in the development of new natural fragrance ingredients. Synthite, headquartered in India, is at the origin of some of the most iconic perfumery ingredients. We will use their existing capabilities to craft locally unique exclusive new floral and spicy qualities that will define the signatures of consumers’ favourite brands. We strongly believe this partnership with Synthite responds to the increasing consumer demand for natural products,” said Maurizio Volpi, President of Givaudan’s Fragrance Division.

Established in 1972, Synthite is a global player in the supply of exceptional quality botanical extract ingredients for fragrances but also flavours.

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