Givaudan announced that it has reached an agreement to acquire Custom Essence, a US based fragrance creation house. With this operation , the amount of which has not been disclosed, the company intends to strengthens access to local and regional customers and expand capabilities in natural perfumery in North America

Natural fragrances

Founded in 1981, Custom Essence is a family owned business based in New Jersey, USA. They specialise in the formulation of natural fragrances and create perfumes across categories for both local and regional and for larger customers.

Custom Essence’s unique know-how in natural fragrance creation has largely contributed to their success in the USA and in particular in natural products for the personal care category. Driven by a culture of creativity, agility and quality, they have won the loyalty of a large base of customers for whom they have created some of the leading consumer preferred fragranced products in the USA,” highlighted Givaudan.

The company employs 70 people globally.

The acquisition of Custom Essence fits perfectly with our 2025 strategy to expand our presence with local and regional customers and grow our capabilities in natural perfumes. Custom Essence will bring true expertise in managing a fast growing customer segment, as well as valuable know-how in formulating natural fragrances,” commented Maurizio Volpi, President of Givaudan Fragrance & Beauty.

According to Givaudan, Custom Essence’s business would have represented approximately USD 40 million of incremental sales to the group’s results in 2020 on a proforma basis.

Givaudan expects the transaction to close in Q4 2021 and will fund the transaction from existing resources.