Givaudan Active Beauty’s DHA range of self-tanning active ingredients was fully approved as vegan, meaning products are GMO free, not tested on animals, and do not contain any animal products or derivatives. The range includes Vegetan Gold, an oil compatible DHA, Vegetan Life and Vegetan Premium Plus.

Givaudan Active Beauty has begun integrating the vegan approval stamp to...

Givaudan Active Beauty has begun integrating the vegan approval stamp to its wide range labels.

The dihydroxyacetone (DHA) molecule is the reference active ingredient for self-tanning in the beauty market today. Innovation in cosmetics resulted in the development of this self-tanning agent responsible for giving consumers a natural sunless tan.

The industry for UV-free self-tanning is booming and continues to grow. Givaudan Active Beauty is one of the world leaders in sustainable production of DHA, and has created a full and effective range of this cosmetic ingredient including different types of formulation compatibilities, cosmetic applications, and different aspects such as liquid and powder, which are now vegan-approved,” explains the company.

The vegan trend is thriving in the Beauty and Personal Care industry as younger generations are the influencers requesting products that are safer for their skin. This target group is more socially conscious and is driven by ethical, sustainable or environmentally-friendly products. To meet the changing demands of consumers, Givaudan Active Beauty has begun integrating the vegan approval stamp to its wide range labels.