Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Givaudan Active Beauty launches an educative beauty application

Now available on Apple Store and Google Play, “Active Beauty” the new educative app launched by Givaudan Active Beauty aims to help all the players in the cosmetics industry - whether scientists or not - in decoding, understanding and mastering the skin and hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.

The app is the result of the collaboration between cellular biology experts, scientific communication specialists and digital application designers. It aims to offer an immersive beauty experience, a 360° virtual reality inspiring and educative discovery journey. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with rich and detailed explanations.

This is the conclusion of a long process, during which everything has been simplified to the maximum, but not made too simple, so as to make it as educative, accurate and entertaining as possi-ble on the way skin beauty and hair architecture work,” explains Célia Goudin, Digital marketing project manager at Givaudan Active Beauty.

The supplier of active cosmetic ingredients considers digital innovation has a fundamental tool for its experts to share their advanced scientific expertise with customers and consumers worldwide.

Digital innovation opens new way of communicating and sharing and this is the way we want to keep on inspiring our customers,” highlights Fabrice Lefèvre, Marketing & Innovation Director at Givaudan Active Beauty.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close