Superga Beauty, an industrial partner of beauty brands, and Appinio, a leader in real-time market research and consumer insight, surveyed a representative panel of 1,000 young women in France aged 15 to 25 — evenly split between skincare and haircare consumers and representative of this demographic. [1]

A well-mastered beauty routine

According to the study, a quarter of the young women surveyed describe themselves as true skincare (27%) or haircare (24%) enthusiasts, and nearly half show a strong interest in beauty care.

The surveyed young French beauty users have adopted comprehensive beauty routines , using 7.8 skin care products on a regular basis, and 4.3 in hair care products, including cleansers, serums, moisturizers, make-up removers, masks, oils…

Efficacy and transparency expectations

Beyond value for money, Gen Z seeks visible, proven results (29% for skincare, 33% for haircare) and long-lasting effectiveness (27% and 28%).

Natural compositions and suitable ingredients are also among their top priorities.

A strong relationship with gifting

Moreover, the survey found that 40% of skincare users have purchased a product sold with a gift, and 86% believe that gifting enhances a brand’s image.

According to the French Gen Z participants in the study, the ideal gift should be desirable, useful, and practical.

Cross-referencing these findings with international macro trends, Superga Beauty and Appinio identified three key Gen Z profiles:

– The Social Hedonist, for whom luxury and beauty are tools of self-expression,
– The Trendy Kidult, who embraces playfulness and joy,
– The Healthy Girl, who sees holistic well-being as the new form of wealth.

These personas inspired the creation of three exclusive gift collections, each reflecting identity-driven luxury, playful joy, and rejuvenating well-being.

“Today, innovation can no longer happen in isolation. It must be connected to the market and to the end consumer. Appinio’s studies allow us to adapt our proposals quickly, with direct and contextualized feedback,” says Leslie Bréau Meniger, President of Superga Beauty.

For Superga Beauty and Appinio, innovation begins with the consumer

For more than four years, Superga Beauty has joined forces with Appinio to place the end consumer’s voice at the center of its innovation process, whether for gifts, full service, or formulations. Through this collaboration, Superga Beauty provides its clients with solid consumer insights to fuel marketing strategies.

“I was trained at L’Oréal, with one obsession: always start from the end consumer. Listening to what they want and understanding their needs is how you stay one step ahead. This conviction drives us every day at Superga Beauty — to bring our clients ideas, concepts, and products that truly make a difference,” said Leslie Bréau Meniger.

Through its platform, Appinio surveys targeted consumers in real time across more than 190 countries.

“What makes our studies so valuable is their ability to reflect reality. At Appinio, we combine technological tools and human expertise to deliver actionable insights—here and now,” adds Valérie Rager-Brossard, Client Relations Director, Appinio France.

A new study dedicated to Gen Z and fragrance will be unveiled in the coming months.