To reinforce its presence into Latin America and to sustain its business development especially in the Brazilian market, Geka has signed an exclusive contract with Ms. Ivonne Ascher and her company Just BC Consulting.
“Ms. Ascher will be very close to Geka’s customers in this promising market, who will benefit from her long-term experience in the cosmetics industry. Ivonne Ascher will determine all strategic opportunities to durably establish Geka in Brazil and will be reporting directly to Jérôme de Prémare, Geka Group Senior Vice President Sales & Marketing,” said the Germany-based manufacturer of brushes, applicators and comprehensive packaging systems.
Geka, which was acquired by private equity fund 3i at the beginning of 2012, had announced its intention to strengthen its international development, particularly China and Brazil.