Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Geka supports Avène in the development of new high tolerance mascara

Avène’s new Couvrance High Tolerance Mascara has been formulated and tested specially for sensitive eyes. Dermocosmetics par excellence, the formula is fragrance free and contains no parabens. And, despite its long-lasting colour, the product can be easily, simply and gently removed.

This hypoallergenic formula - intensively tested and developed specially for sensitive eyes - works in a symbiosis with the moulded brush developed in house by Geka, the German supplier of cosmetics packaging specialising in mascaras and other makeup products. The three-in-one brush features a curved shape and two innovative sides: one intensifies and creates “a perfect sweep on even the shortest lashes”, while the second precisely separates and creates clearly defined lashes.

As far as the pack is concerned, it features a shiny silver hot-foil decoration on the cylinder and white silk-screen printing on the top of the metal cap, thus completing the clean white look of Avène’s product range.

© 2013 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close