Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Geka supports Avène in the development of new high tolerance mascara

Avène’s new Couvrance High Tolerance Mascara has been formulated and tested specially for sensitive eyes. Dermocosmetics par excellence, the formula is fragrance free and contains no parabens. And, despite its long-lasting colour, the product can be easily, simply and gently removed.

This hypoallergenic formula - intensively tested and developed specially for sensitive eyes - works in a symbiosis with the moulded brush developed in house by Geka, the German supplier of cosmetics packaging specialising in mascaras and other makeup products. The three-in-one brush features a curved shape and two innovative sides: one intensifies and creates “a perfect sweep on even the shortest lashes”, while the second precisely separates and creates clearly defined lashes.

As far as the pack is concerned, it features a shiny silver hot-foil decoration on the cylinder and white silk-screen printing on the top of the metal cap, thus completing the clean white look of Avène’s product range.

© 2013 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies