Anne Quérard has been appointed as new Group Marketing Director of mascara supplier Geka. Mrs Quérard succeeds Pilar González Gómez, who is now fully committed to her role as Head of Sales Germany, Northern & Eastern Europe.
“Anne Quérard brings to Geka her proven Marketing expertise in the luxury, cosmetics and food industries, having held different international marketing management roles over a number of years,” said the company.
Mrs Quérard was most recently International Marketing Director and board member of the Matis Group, a French specialist in cosmetics and wellness markets. Prior to this, she created her own marketing consulting company, Harmoninside, specializing in wellness and innovation, working within the B2C and B2B environments; and before then, she held senior international marketing roles at Danone and also Mars Group, for their food divisions.
Anne Quérard, who is of French nationality, will be based in the Geka Paris sales office and will report directly to Amaury de Menthière, Group Chief Executive Officer.